Playing it safe never changed anything in life
A musicstylist is specialised in researching and finding that particular style and piece of music that suits and enhances your creative idea - whether it be for commercials, movies, short fictions or theater.
After fourteen years of working in speciality music shops and the past fifteen as a full time musicstylist I can guide you through any style or genre you might consider for your commercial. Or I can surprise you by finding something unexpected, yet fitting. Rest assured it is never about my personal taste. The only thing that matters is this: What is the best musical solution for the commercial and the visual expression that you are creating?
You choose when in the creative process to involve me but I'm normally an integrated part of the creative team from the first synopsis - storyboard or directors treatment is done. Sometimes even before. Rough ideas and mood boards are very welcome. Maybe you are pitching a commercial, maybe you are further along in the process? What is important is that we talk about your wishes and ambitions. How do you envision the styling, casting, environment, look, edit, and overall feel? What is important to you and what is not? Based on our conversation, I can then begin the research for both musical style and/or a particular tune. In other words see me as your musical friend during the process.
Choosing the right music can help sell your ideas. It has often been proved that clients better understand the creative idea behind a commercial when it's presented with music. What they can perhaps not see, read or imagine on a storyboard can be brought alive with carefully selected music. The tempo, feel, time and mood of the commercial becomes apparent and your client will get an excellent feel for the end result - even at a early stage. Something most clients find very reassuring.
As you can see in the 'reel' and in the 'frontpage' section my clients speaks for themselves. However UK is my biggest market followed by heavy clients in Germany - US - France and in Scandinavia my backyard where I work and live and get my creative ideas out there in the cornfields. In any case, geography is not a problem - as you know sound can easily be shipped via the internet or uploaded to my files-site.
Important! I work with, but am totally independent from any particular record company and publisher thus maintaining my freedom to pick and choose the right music for you whereever it comes from. My contacts are literally worldwide and includes both the big and well known recording companies and publishers as well as the small, independent labels and music managements.
Awards and involved in projects includes I can't remember how many Lions over the years. Gold Lions - Silver Lions & Bronze Lions etc. 'Best use of music' I won at Epica in November 2015 for my music idea to Magnum 'Be True To Your Pleasure' and finding the music for Jack & Jones together with Soundtree was one of the 3 most awarded commercials in the commercial year of 2013/2014. 2 Goldlions. In 1999 for Norwegian airliner Braathens. 2005 for Olympus. Shortlist 2008 in 'Best use of music' in Cannes for T-Mobile. Silver in Eurobest 2003 for Norway Bussekspress and Bronze in 2004 VW Golf GTI. 'Best in music' in Germany 2005 at the VDW for VW Golf GTI. Gold and Silver at ADC 2005 also for VW Golf GTI. Silver for Adidas 2006. Being awarded a lot of good boards obviously makes your work to be featured in various medias such as Shots & Creativity Online etc. To be continued :)